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As the mezcal category continues to grow to a global scale, we want to be a vehicle that amplifies and educates the cultural richness of the spirit. Pikantna Agawa accomplishes this by only sourcing producer-owned agave spirits to Poland. We cultivate relationships with producers and clients built upon integrity, transparency, and equity.
Maintaining open and honest communication between producers, clients and consumers in order to cultivate trust among each other.
Minimizing status differences, respecting one another, admitting mistakes, and being willing to change course in order to learn and grow, both on a personal level and as a business.
Valuing, respecting, and honoring each other's cultures is crucial for the preservation and education of traditions and values among one another.
Incorporating our long-term values to ensure that future generations can achieve their dreams. After all, it's more than just about preserving agaves.
Being genuine, communicating openly (but with respect), and being vulnerable with others to build strong, trusting foundations.
Building strong relationships - both in-person and virtual, nearby and abroad - with individuals in order to form a community that provides support and inclusivity.
"Having spent all of my life in Mexico, agave spirits have played an important role in my culture. One side of my family is from Michoacán, which has a very long history with agave spirits. The other side is from Tepito, a famous barrio located in Mexico City that is known for their fierce defiance of external authority. The combination of both is what gives me the fiery passion to elevate the profiles of mezcal producers, especially in the face of bigger named brands that heavily dominate the market.
After visiting both Kraków and Zamość in June 2022, I developed a love for the Polish culture, especially the food and the long-standing resilience shown throughout the country's history. I strongly resonate with the values of the Polish people and believe that by sharing my cultures with them, then we will gain life-long friends and supporters within the mezcal industry and in our lives."
“As a descendant of an ethnic cleansing survivor, I can truly understand the importance of preserving cultures, traditions and stories. Upon moving to Oaxaca, I noticed a lot of similarities between here and the Polish culture that I grew up with. For instance, both cultures have been resilient to colonization and the erasure of traditions, they both have similar Day of the Dead celebrations, and they both hold high respects for their homeland's alcoholic spirit: mezcal for Oaxaca and vodka for Poland.
I could go on, but nevertheless there was a sense of familiarity found within Oaxaca that I had longed for ever since my babcia passed away.
While I don't assume that Pikantna Agawa is the solution for all of the nuances within the mezcal industry, I hope it's at least a step in the right direction and sets a precedence for others to do better.
Na zdrowie, salud, cheers!”
The term "Pikantna Agawa" is Polish for "Spicy Agave", which is very similar to "agave picante", the Spanish translation of the name. The term spicy carries multiple meanings, including the inclusion of chiles typically found in Mexican cuisines, the love for spices that Polish people have, and the lively and spirited passion that both groups of people hold. We intentionally chose a name that bridges between the cultures and values found in Mexico and Poland.
The logo is a continuation of the cross-cultural ties between the two cultures. In the center of the logo is the traditional drinking glass for mezcal, which are still used in Catholic churches throughout Mexico and Poland today. To the right of the glass are spices [top] and chiles [bottom]. These are the aforementioned references to "spicy" within the name of the company. To the bottom left of the drinking glass is an herb, commonly used within cuisines in both countries. And lastly, the top left is a chrysanthemum, which may be mistaken as cempasuchil by those more familiar with the Mexican culture. Surprisingly, both flowers have important significance within their respective cultures and are used for similar purposes: to honor the dead during Day of the Dead.
Rather than solely focusing on mezcal, we wanted the name and logo to both create a fuller picture of the cultures involved and attempt to bridge commonalities between them. After all, we're not just about mezcal.